Urban Social Listening - Potential and Pitfalls for Using Microblogging Data in Studying Cities (Hardcover, 1st ed. 2016)

This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have have experimented with using microblogging data in conjunction with diverse quantitative and qualitative methods, including content analysis and advanced multivariate statistics. Applied researchers, planners and policy makers have only recently begun to explore the potential of Big Data to help understand social attitudes and to potentially inform local policy and development decisions. This book provides an original analysis into how Twitter can be used to describe the urban experience and people's perception of place, as well as offering significant implications for public policy. It will be of great interest to researchers in human geography, social media, cultural studies and public policy.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	August 2016
First published:	2016
Authors:	Justin B. Hollander • Erin Graves • Henry Renski • Cara Foster-Karim • Andrew Wiley • Dibyendu Das
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Hardcover
Pages:	97
Edition:	1st ed. 2016
ISBN-13:	978-1-137-59490-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Earth & environment > Geography > Human geography > General Promotions
LSN:	1-137-59490-X
Barcode:	9781137594907

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