Mikhail Bakhtin was right. Humans could not use the languages they
know without also learning the genres which govern so much of our
social life. These genres frequently consist of rules prescribing
the order in which we must say things and formulaic phraseology
which prescribes what can and should be said. Native speakers know
only a small fraction of the formulaic genres in a speech
community. This relativizes the concept of a native speaker in all
situations. Koenraad Kuiper illustrates these views with an array
of fascinating case studies of engagement notice writers, horse
race commentators, weather forecasters, pump aerobics instructors,
square dance callers, cartoonists, and Red Guards.
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