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The Psychology of Saving - A Study on Economic Psychology (Hardcover)
Loot Price: R4,081
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The Psychology of Saving - A Study on Economic Psychology (Hardcover)
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This innovative book provides an up-to-date assessment of the
factors accounting for the differences between people who save and
people who do not save money. Humans are forward looking and want
to make provisions for future consumption according to saving
theories. Some people save and others with similar incomes and
wealth do not. Why? Whilst psychology has devoted little attention
to the forward looking dimension of human behaviour, it contributes
theories and techniques for studying the cognitive, motivational,
and social factors that affect saving. The book examines the
assumption that man is forward looking and desires to provide for
the future. It summarises theories and behavioural research in the
area of saving and explores the psychological insights and findings
of economists and interprets them in terms of modern psychology.
The Psychology of Saving will be welcomed as a major contribution
to economic psychology which brings together research and analysis,
developing our understanding about rationality, expectations and
consumer behaviour.
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