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Books > Language & Literature > Literature: history & criticism > Literary studies
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George Newnes and the New Journalism in Britain, 1880 1910 - Culture and Profit (Paperback)
Loot Price: R1,293
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George Newnes and the New Journalism in Britain, 1880 1910 - Culture and Profit (Paperback)
Series: The Nineteenth Century Series
Expected to ship within 12 - 17 working days
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This is a study of the noted newspaper proprietor, publisher and
editor, George Newnes and his involvement in the so-called New
Journalism in Britain from 1880 to 1910. The author examines seven
of Newnes's most successful periodicals - Tit-Bits (1881), The
Strand Magazine (1891), The Million (1892), The Westminster Gazette
(1893), The Wide World Magazine (1898), The Ladies' Field (1898)
and The Captain (1899) - from a biographical, journalistic and
broader cultural perspective. Newnes assumed a pioneering role in
the creation of the penny miscellany paper, the short-story
magazine, the true-story magazine and the respectable boys' paper,
in the development of colour printing, magazine illustration and
photographic reproduction, and in the redefinition of both
political and sporting journalism. His publications were shaped by
his own distinctive brand of paternalism, his professional
progression within the field of journalism, his liberal-democratic
and imperialist beliefs, and his particular skill as an
entrepreneur. This innovative periodical publisher utilised the
techniques of personalised journalism, commercial promotion and
audience targeting to establish an interactive relationship and a
strong bond of identification with his many readers. Kate Jackson
employs an interdisciplinary approach, building on recent
scholarship in the field of periodical research, to demonstrate
that Newnes balanced and synthesised various potentially
conflicting imperatives to create a kind of synergy between
business and benevolence, popular and quality journalism, old and
new journalism and , ultimately, culture and profit.
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