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Books > Social sciences > Sociology, social studies > Social institutions
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The Genome Incorporated - Constructing Biodigital Identity (Paperback)
Loot Price: R1,251
Discovery Miles 12 510
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The Genome Incorporated - Constructing Biodigital Identity (Paperback)
Series: Theory, Technology and Society
Expected to ship within 12 - 17 working days
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The Genome Incorporated examines the proliferation of human
genomics across contemporary media cultures. It explores questions
about what it means for a technoscience to thoroughly saturate
everyday life, and places the interrogation of the science/media
relationship at the heart of this enquiry. The book develops a
number of case studies in the mediation and consumption of
genomics, including: the emergence of new direct-to-the-consumer
bioinformatics companies; the mundane propagation of testing and
genetic information through lifestyle television programming; and
public and private engagements with art and science institutions
and events. Through these novel sites, this book examines the
proliferating circuits of production and consumption of genetic
information and theorizes this as a process of incorporation. Its
wide-ranging case studies ensure its appeal to readers across the
social sciences.
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