Games are poised for a major evolution, driven by growth in
technical sophistication and audience reach. Characters that create
powerful social and emotional connections with players throughout
the game-play itself (not just in cut scenes) will be essential to
next-generation games. However, the principles of sophisticated
character design and interaction are not widely understood within
the game development community. Further complicating the situation
are powerful gender and cultural issues that can influence
perception of characters. Katherine Isbister has spent the last 10
years examining what makes interactions with computer characters
useful and engaging to different audiences. This work has revealed
that the key to good design is leveraging player psychology:
understanding what's memorable, exciting, and useful to a person
about real-life social interactions, and applying those insights to
character design. Game designers who create great characters often
make use of these psychological principles without realizing it.
Better Game Characters by Design gives game design professionals
and other interactive media designers a framework for understanding
how social roles and perceptions affect players' reactions to
characters, helping produce stronger designs and better results.
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