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The Contemporary Reception of Classical Rhetoric - Appropriations of Ancient Discourse (Paperback)
Loot Price: R942
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The Contemporary Reception of Classical Rhetoric - Appropriations of Ancient Discourse (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 19 working days
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Responding to the reassertion of orality in the twentieth century
in the form of electronic media such as the telegraph, film, video,
computers, and television, this unique volume traces the roots of
classical rhetoric in the modern world. Welch begins by changing
the current view of classical rhetoric by reinterpreting the
existing texts into fluid language contexts -- a change that
requires relinquishing the formulaic tradition, acquiring an
awareness of translation issues, and constructing a classical
rhetoric beginning with the Fifth Century B.C. She continues with a
discussion of the adaptability of this material to new language
situations, including political, cultural, and linguistic change,
providing it with much of its power as well as its longevity. The
book concludes that classical rhetoric can readily address any
situation since it focuses not only on critical stances toward
discourse that already exists, but also presents elaborate theories
for the production of new discourse.
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