Kathleen Reardon is one of a dozen or so contemporary scholars at
the forefront of persuasion theory. . . .In addition to her
original work, Reardon has a knack for translating widely diverse
theories and research findings into terms understandable to those
less knowledgeable about the field. In Persuasion in Practice,
Reardon does two things: she presents a comprehensive summary and
assessment of contemporary persuasion and research; and, she
demonstrates applications of persuasion theory and research in four
situations or communication 'contexts'--interpersonal,
organizational, mass media, and political. Her discussion is
largely descriptive and analytical, only rarely including
prescriptive advice about influence. . . .The work is an invaluable
resource for researchers investigating persuasion theory and
practice. Moreover, because Reardon writes from a business
orientation, her book will be useful for management communication
and organizational behavior teachers, as well. Her excellent,
business-related examples are particularly informative, suggesting,
for example, an intersection of management and organizational
communication. --Management Communication Quarterly What is
persuasion? How is it maintained? How is it practiced and applied?
Offering a unique blend of theory, research, and application,
Persuasion in Practice deftly answers these questions and helps
debunk many of the myths surrounding this topic. The constructs,
schemata, rules, illusions, attitudes, and values of persuasion are
explored and various contemporary theories are presented. In
addition, the author examines persuasion as it is practiced in a
number of different settings, including politics, organizations,
and the mass media. For the scholar or student wishing to better
understand the theoretical and research origins of current thinking
on persuasion --or for the practitioner in all of us wanting to
know how this current thinking translates into practice--you can't
find a better resource than Persuasion in Practice.
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