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Embodied Metaphors in Film, Television, and Video Games - Cognitive Approaches (Hardcover)
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Embodied Metaphors in Film, Television, and Video Games - Cognitive Approaches (Hardcover)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 17 working days
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In cognitive research, metaphors have been shown to help us imagine
complex, abstract, or invisible ideas, concepts, or emotions.
Contributors to this book argue that metaphors occur not only in
language, but in audio visual media well. This is all the more
evident in entertainment media, which strategically "sell" their
products by addressing their viewers' immediate, reflexive
understanding through pictures, sounds, and language. This volume
applies cognitive metaphor theory (CMT) to film, television, and
video games in order to analyze the embodied aesthetics and
meanings of those moving images.
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