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Branding the 'Beur' Author - Minority Writing and the Media in France (Hardcover)
Loot Price: R493
Discovery Miles 4 930
You Save: R2,765
(85%)
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Branding the 'Beur' Author - Minority Writing and the Media in France (Hardcover)
Series: Contemporary French and Francophone Cultures, 36
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List price R3,258
Loot Price R493
Discovery Miles 4 930
You Save R2,765 (85%)
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Total price: R513
Discovery Miles: 5 130
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Branding the Beur Author focuses on the mainstream media promotion
of literature written by the descendants of North African
immigrants to France (often called beurs). These conversations
between journalists and 'beur' authors delve into contemporary
debates such as the explosion of racism in the 1980s and the
purported role of Islam in French society in the 1990s. But the
interests of journalists looking for sensational subject matter
also heavily shape the promotion and reception of these novels:
only the 'beur' authors who employ a realist style to write about
the challenges faced by the North African immigrant population in
France-and who engage on-air with French identity politics and
immigration-receive multiple invitations to participate in
interviews. Previous scholarship has taken a necessary first step
by analyzing the social and political stakes of this literature
(using labels such as 'beur' and/or 'banlieue,' to designate its
urban, economically distressed setting), but the book argues that
we must move beyond this approach because it reproduces the
selection criteria deployed by the media that determine which books
receive the most commercial and critical support. By demonstrating
how minority-based literary labels such as 'francophone' and
'postcolonial' are always already defined by the socio-political
context in which books are published and promoted, the book
establishes that these labels are tautological and cannot reflect
the thematic and stylistic richness of beur (and other minority)
production in France.
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