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Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
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Consumer Vulnerability - Conditions, contexts and characteristics (Hardcover)
Loot Price: R4,639
Discovery Miles 46 390
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Consumer Vulnerability - Conditions, contexts and characteristics (Hardcover)
Series: Routledge Studies in Critical Marketing
Expected to ship within 10 - 15 working days
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Consumer vulnerability is of growing importance as a research topic
for those exploring wellbeing. This book provides space to
critically engage with the conditions, contexts and characteristics
of consumer vulnerability, which affect how people experience and
respond to the marketplace and vice versa. Focussing on
substantive, ethical, social and methodological issues, this book
brings together key researchers in the field and practitioners who
work with vulnerability on a daily basis. Organised into 4
sections, it considers consumer vulnerability and key life stages,
health and wellbeing, poverty, and exclusion. Methodologically the
chapters draw on qualitative research, employing a variety of
methods from interview, to the use of poetry, film and other
cultural artefacts. This book will be of interest to marketing and
consumer research scholars and students and also to researchers in
other disciplines including sociology, public policy and
anthropology, and practitioners, policy makers and charitable
organisations working with vulnerable groups.
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