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Approaches to Specialized Genres (Paperback)
Loot Price: R1,451
Discovery Miles 14 510
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Approaches to Specialized Genres (Paperback)
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Approaches to Specialized Genres provides a timely update of the
field of genre studies, with 14 cutting-edge contributions split
into five sections using and integrating an exceptionally wide
variety of methods and perspectives (such as ESP genre research,
corpus linguistics, systemic functional linguistics, ethnographic
and multimodal research) to analyse genres in written, spoken,
visual and auditory modes across a multiplicity of pedagogic,
professional and digital settings. It highlights and illustrates
the growing trend of a multiperspective and inter-theoretic
approach to genre studies and demonstrates how such methodological
rigour can extend our knowledge of language, in general, and
genres, in particular. It also examines a rich variety of
underexplored genres such as the digital genre of synchronous
videoconferencing, instructional slides, video ads, engineers'
training log book entries, the narrative story genres, fundraising
letters and retraction notices. It demonstrates not only the
prominent value of genre research, but wide applications of genre
knowledge in various educational and professional domains. The book
brings together experts spreading across the world, including
countries in South-East Asia, Europe, America, West Africa and
South America. Accordingly, it will appeal to readers of
diversified socio-cultural backgrounds working in all the
aforementioned inter-related fields of applied linguistics and
communication studies.
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