Sustainability holds the promise of an exciting new approach to
business - one in which business goals are aligned with social and
environmental goals. Multinational corporations are recognizing
that we live in an increasingly resource-constrained world, and
that more accountability for corporate social and environmental
impacts will accrue to them. More importantly, forward-thinking
executives understand that sustainability can present new
opportunities for competitive advantage - whether that is by
reducing costs, minimizing risk, appealing to increasingly
conscientious customers, or reaching new markets entirely.With the
growth of this field comes a host of interesting new career
opportunities for MBAs. As companies are grappling with challenges
like how to develop social return on investment (SROI) metrics or
understand the potential impact of corporate carbon footprints on
stock prices, there are new opportunities for the next generation
of managers - managers who are not only trained in traditional MBA
fundamentals but also grounded in an understanding of the
multifaceted social and environmental challenges facing
21st-century global business leaders. Entirely new career paths are
opening to MBAs interested in sustainability: sustainable venture
capital, green marketing, corporate social responsibility
management, carbon credit trading, and sustainability consulting,
to name a few.Perhaps even more than corporate executives, MBA
students understand this trend. The next generation of managers can
see that the future of business will require a new set of skills
and responsibilities. Between 2003 and 2008, membership in Net
Impact, the global organization for MBAs and business professionals
interested in sustainability, increased more than fourfold. By
March 2009, over 130 business schools had a Net Impact chapter.
Around the world, MBA students realize that a different model will
be required for businesses in the coming decades. The career paths
that fall under the broad umbrella of "sustainability" are as
diverse as the MBA students themselves. One student may be
interested in social entrepreneurship in West Africa, and the next
will be seeking advice about clean-tech venture capital careers in
Silicon Valley; a third will be interested in greening global
supply chains. Corporate social responsibility, sustainable product
marketing, microfinance, green real estate development, renewable
energy, and other interests all likewise fall under the
sustainability umbrella at times. Because of this diversity, it is
often hard for business schools' career management centers to
address sustainability-related career options in a comprehensive
way. Many sustainability-related companies and nonprofits are not
accustomed to on-campus recruiting. Others have not historically
hired MBAs at all. MBA students and alumni interested in
sustainability careers are often left to navigate their own
internship and job search paths. And, often, they struggle.
Profession and Purpose has been written to address this urgent
need. Whether you are focused on an off-campus search or
participating in the on-campus recruiting process, there are a host
of sustainability-specific career resources you should know about.
You'll need to be well versed in sustainability news and trends,
and network at the right events, conferences, and company
presentations. You also need to know about industry- and
discipline-specific websites that post sustainability jobs for
positions with titles like Corporate Social Responsibility Manager,
Socially Responsible Investing Analyst, and Renewable Energy Market
Analyst.Through hundreds of conversations with MBA students,
professionals, and recruiters, as well as her own personal
experience, the author has compiled the key job search resources
and tips for MBAs interested in sustainability careers. The book
provides ideas for researching companies, making the most of your
networking, identifying job and internship openings, and preparing
for interviews. No matter what stage of your MBA career search
process you're in, this book will help you better understand your
career options in the many fields of sustainability, direct you to
the best resources and help you to fine-tune your sustainability
job search strategy. It's the sustainability career coach MBAs have
been waiting for.
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