Wonder Women - Inspiring Stories and Insightful Interviews with Women in Marketing (Paperback)

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Katy Mousinho's and Giles Lury's Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more. Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.

General

Imprint:	LID Publishing
Country of origin:	United Kingdom
Release date:	March 2021
Authors:	Katy Mousinho • Lury Giles
Dimensions:	127 x 203 x 24mm (L x W x T)
Format:	Paperback - Trade
Pages:	232
ISBN-13:	978-1-912555-87-1
Categories:	Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General Promotions
LSN:	1-912555-87-5
Barcode:	9781912555871

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