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Tourism in China (Paperback, New Ed)
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Tourism in China (Paperback, New Ed)
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Examine China's impact on the world tourism market! Tourism in
China is a comprehensive study of tourism and the travel industry
in China--past, present, and future. Since joining many of its
Asia-Pacific neighbors in identifying tourism as a vehicle for
socioeconomic growth and poverty alleviation, China has become the
leader in the Asian travel industry, surpassing all forecasts with
high and constant growth in international and domestic tourism
activity. In fact, the World Trade Organization predicts that by
2020, China will become the world's leading tourism destination,
receiving 145 million visitors. This timely book examines the
diverse opportunities and challenges the country's tourism industry
faces in meeting those projections. A unique, interdisciplinary
guide that appeals to practitioners and academics, Tourism in China
has been called "probably the most in-depth analysis of China's
tourism industry" by the World Trade Organization's Dr. Harsh
Varma. The book presents a collection of articles--scholarly in
nature, comprehensive in scope--that serves as a significant (and
much-needed) reference on Chinese tourism, though not including
minority or border tourism, or the Hong Kong or Taiwan markets. The
industry's historical development, its impact on the Chinese
economy and ecology, and its current and future markets are
examined extensively. Tourism in China also examines: the
impressions of Western travelers in China during the 19th century
the tourism boom and its development since 1978 the development of
ecotourism in China's nature reserves the effect of the tourism
boom on the hotel industry the development of theme parks in China.
With two-thirds of China's provincial governments committed to
making tourism one of their pillar industries, it is essential that
tourism professionals, academics, and students around the world
have a thorough understanding of this leader in current and future
world travel. Tourism in China provides a detailed look at how the
country's tourism industry was built and how it will continue to
expand. Helpful tables and figures, as well as a glossary of
relevant terms, make the information easy to access and understand.
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