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Culture Won - How culture propelled Arm from start-up to global technology phenomenon (Paperback)
Loot Price: R493
Discovery Miles 4 930
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Culture Won - How culture propelled Arm from start-up to global technology phenomenon (Paperback)
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Loot Price R493
Discovery Miles 4 930
Expected to ship within 10 - 15 working days
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This book is about the company culture that helped drive Arm
Limited's spectacular growth to become the world's leading
semiconductor Intellectual Property (IP) company. Its extremely
power-efficient processor technology has been licensed to hundreds
of semiconductor chip manufacturers and Original Equipment
Manufacturers (OEMs). Arm is still largely unknown to the broader
public, yet Arm's technology is nearly ubiquitous and has been a
foundational building block of the global rise of the smartphone.
Arm-based microprocessors power over 95% of the world's mobile
phones. However, this book is not about technology. It's about how
a company grew from being a small start-up in Cambridge, UK with 12
people and a GBP1.75m cash investment to a global organization with
over 5,000 employees in over 50 countries and more than $1.5bn
revenue in 2016 when SoftBank acquired it for $32bn. Arm Limited
was founded as Advanced RISC Machines in November 1990, a joint
venture between a British computer manufacturer, Acorn Computers
Limited and its much larger US competitor, Apple Computers Inc. The
purpose of the new venture was to develop and proliferate the
uniquely power-efficient and high-performance RISC-based
microprocessor technology that had been developed several years
earlier by Acorn. Using first-hand interviews with founders and the
author's knowledge, this book charts some of the key people
involved in the birth of the technology and the company Advanced
RISC Machines. It considers how their behaviors and decisions led
to the creation of the licensing business model and the strategy
that underpinned Arm's later success. This book reveals some of the
layers that help explain how the combination of culture, strategy
and execution built the world's leading semiconductor IP company.
It provides insight into ten essential ingredients of Arm's
success, including the company's unique proposition, how the early
business model and strategy were formed, the creation and evolution
of the winning culture, the ecosystem of shared success and how Arm
stayed unified throughout a period of extraordinary growth. The
purpose of the book is to help readers create a culture of
inclusiveness, collaboration and innovation within their own
organizations. The book provides examples from Arm's history which
should provide inspiration and guidance for making the necessary
changes to enable a winning culture. Additional details of interest
to history lovers include the stories behind the BBC Microcomputer
prototype, the Acorn RISC Machine microprocessor development,
Advanced RISC Machines' creation, the partnership-focused licensing
business model's development, the nearly lost design-win at Nokia
for their new GSM mobile, the 20+ billion selling Cortex (R)-M
product that almost didn't happen and the battle for smartphones
and tablets with Intel. www.culturewon.com
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