|
Books > Business & Economics > Business & management > International business
|
Buy Now
Japanese Multinationals in Europe - A Comparison of the Automobile and Pharmaceutical Industries (Hardcover, illustrated edition)
Loot Price: R3,151
Discovery Miles 31 510
|
|
|
Japanese Multinationals in Europe - A Comparison of the Automobile and Pharmaceutical Industries (Hardcover, illustrated edition)
Series: New Horizons in International Business series
Expected to ship within 12 - 19 working days
|
This book explores the regional strategy and management of Japanese
MNEs in Europe. Ken-ichi Ando investigates, using case studies of
the auto and pharmaceutical industries, how these companies can,
and do, overcome the inherent difficulties and opportunities of
trading in Europe, including the problems posed by cultural
differences and geography, alongside the opportunities of expanding
markets. While these companies are global players, they must
increasingly be aware of, and evolve in response to, European
economic integration. The strategy setting and management are
influenced by company- and industry-specific factors, and some
common features can be found. The locational and entry strategies
are based both on the multinationals' own resources and capability,
and on the changing locational conditions, while pan-European
management is conducted to achieve the benefits of
'multinationality' at the regional level. The mutual relationships
between the location of subsidiaries, the entry mode, and the
pan-European operation are clearly shown from the detailed analysis
at the company level. The impacts and limits of the EU on
multinationals are also confirmed in the book, and the importance
of national characteristics is suggested. Scholars and graduate
students studying international business and economics, as well as
European integration will find this book of great interest.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
