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App Savvy - Turning Ideas into iPhone and iPad Apps Customers Really Want (Paperback)
Loot Price: R519
Discovery Miles 5 190
You Save: R196
(27%)
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App Savvy - Turning Ideas into iPhone and iPad Apps Customers Really Want (Paperback)
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List price R715
Loot Price R519
Discovery Miles 5 190
You Save R196 (27%)
Expected to ship within 12 - 17 working days
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How can you make your iPad or iPhone app stand out in the highly
competitive App Store? While many books simply explore the
technical aspects of iPad and iPhone app design and development,
App Savvy also focuses on the business, product, and marketing
elements critical to pursuing, completing, and selling your app --
the ingredients for turning a great idea into a genuinely
successful product. Whether you're a designer, developer,
entrepreneur, or just someone with a unique idea, App Savvy
explains every step in the process, with guidelines for planning a
solid concept, engaging customers early and often, developing your
app, and launching it with a bang. Author Ken Yarmosh details a
proven process for developing successful apps, and presents
numerous interviews with the App Store's most prominent publishers.
* Learn about the App Store and how Apple's mobile devices function
* Follow guidelines for vetting and researching app ideas *
Validate your ideas with customers -- and create an app they'll be
passionate about * Assemble your development team, understand
costs, and establish a workable process * Build your marketing plan
while you develop your application * Test your working app
extensively before submitting it to the App Store * Assess your
app's performance and keep potential buyers engaged and
enthusiastic
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