Battling for Competitive Advantage (Hardcover)

To succeed in today’s turbulent business environment operating in a "business as usual" mode will no longer work. Conflict and competition can come from anywhere. Kenneth Allard–a well-known military strategist and management expert–knows that in business, just as in the war on terrorism–losing cannot be an option in your playbook.

Business as War draws numerous parallels between the strategies and tactics used by the United States military and the challenges businesses face in the no-holds-barred competition of the global economy. Allard believes that success in this new competitive climate can be achieved by applying cutting-edge military perspectives to the everyday world of business. These tools include the traditional military arts–leadership and strategy–as well as information age techniques such as business intelligence, enterprise security and streamlined information-sharing. Using first-person examples from his media, military, and business experiences, Allard demonstrates how the military learned their lessons–and how businesses can profit by meeting similar challenges.

In tough economic times, survival is a matter of waging war, and people are looking for proven strategies to solve all types of problems. Business as War adapts the effective tools of war to a business environment where new competitors and difficult challenges are constant threats.

Kenneth Allard (Washington, DC), a former army colonel, is a well-known commentator on international security issues, strategy, and military matters, regularly appearing on NBC News, MSNBC, CNBC, and the Imus in the Morning radio show. As one of the star attractions of Leading Authorities, a major speakers bureau, Colonel Allard appears before a wide range of business audiences around the country.
Colonel Allard served overseas as an operational intelligence officer and as a peace-keeper in Bosnia, and also played key roles in two of the most significant reform efforts in Pentagon history: helping to draft the landmark 1986 Goldwater-Nichols Act that changed the way the military operates and directing the study that produced the sweeping "reinventing government" reforms of the 1994 Federal Acquisition Streamlining Act. He is an adjunct professor in the National Security Studies Program at Georgetown University. Dr. Allard holds a PhD from the Fletcher School of Law and Diplomacy and an MPA from Harvard University.

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