"With today's information explosion, many organizations are now
able to access a wealth of valuable data. Unfortunately, most of
these organizations find they are ill-equipped to organize this
information, let alone put it to work for them"
Gain a Competitive Advantage Employ data mining in research and
forecasting Build models with data management tools and methodology
optimization Gain sophisticated breakdowns and complex analysis
through multivariate, evolutionary, and neural net methods Learn
how to classify data and maintain quality
Transform Data into Business Acumen
Data Mining Methods and Applications supplies organizations with
the data management tools that will allow them to harness the
critical facts and figures needed to improve their bottom line.
Drawing from finance, marketing, economics, science, and
healthcare, this forward thinking volume -
- Demonstrates how the transformation of data into business
intelligence is an essential aspect of strategic
decision-making
- Emphasizes the use of data mining concepts in real-world
scenarios with large database components
- Focuses on data mining and forecasting methods in conducting
market research
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