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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Employee-ownership & co-operatives
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Not currently available
The Inversion Factor - How to Thrive in the Iot Economy (Paperback)
Loot Price: R365
Discovery Miles 3 650
You Save: R30
(8%)
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The Inversion Factor - How to Thrive in the Iot Economy (Paperback)
Series: The Inversion Factor
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List price R395
Loot Price R365
Discovery Miles 3 650
You Save R30 (8%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Why companies need to move away from a "product first" orientation
to pursuing innovation based on customer need. In the past,
companies found success with a product-first orientation; they made
a thing that did a thing. TheInversion Factor explains why the
companies of today and tomorrow will have to abandon the
product-first orientation. Rather than asking "How do the products
we make meet customer needs?" companies should ask "How can
technology help us reimagine and fill a need?" Zipcar, for example,
instead of developing another vehicle for moving people from point
A to point B, reimagined how people interacted with vehicles.
Zipcar inverted the traditional car company mission. The authors
explain how the introduction of "smart" objects connected by the
Internet of Things signals fundamental changes for business. The
IoT, where real and digital coexist, is powering new ways to meet
human needs. Companies that know this include giants like Amazon,
Airbnb, Uber, Google, Tesla, and Apple, as well as less famous
companies like Tile, Visenti, and Augury. The Inversion Factor
offers a roadmap for businesses that want to follow in their
footsteps. The authors chart the evolution of three IoTs-the
Internet of Things (devices connected to the Internet), the
Intelligence of Things (devices that host software applications),
and the Innovation of Things (devices that become experiences).
Finally, they offer a blueprint for businesses making the
transition to inversion and interviews with leaders of major
companies and game-changing startups.
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