We live in an increasingly global economy in which the effects of
shrunken economies, broadened communication, and widespread
meteorological incidents associated with climate change are leaving
virtually no one untouched. As a result, a working knowledge of
concepts such as the triple bottom line and sustainability, have
become mandatory. Systems-thinking is foundational for grasping
these concepts and is based on trans-disciplinary theories deriving
in part from biology, physics, economics, philosophy, computer
science, engineering, geography, and other sciences. Specifically
it is the study of systems, including all life forms, climate
phenomena, and even in human learning and organizational processes,
that regulate themselves through feedback. The media and the public
have become savvy to corporate green-washing, and government
regulation, already pervasive in Europe, is imminent in the United
States. Business practices are a subsystem of human activity, which
is itself a subsystem of the biosphere we all depend upon for
services, such as clean air and water, sufficient soils to produce
food, and moderate weather. Corporate sustainability practices are
in the midst of becoming a required aspect of the social license to
conduct business, and the use of a systems framework provides a
coherent and eminently sensible way to comprehend the structure and
logic that underlies this transition. Green business efforts and
stakeholder initiatives undertaken by those without the requisite
understanding of sustainability and the trends related to it in the
world of commerce risk adverse press, activist pressure, regulatory
constraint, added expense, reduced revenue, and lowered valuation.
This book offers a practical, relevant, and easily grasped overview
of sustainability issues and the systems logic that informs them,
supported by empirical research and applied to corporate
rationales, decision-making, and business processes. Intended for
business professionals seeking concise, reliable, and current
knowledge and trends, it will support them in leading their
organizations' corporate sustainability, social responsibility, and
citizenship efforts so they can remain competitive and successful.
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