In the aftermath of scandals such as those at Enron and WorldCom,
there is a growing suspicion of the corporate world. For this
reason it is more important than ever for firms to maintain a good
reputation. In Building Reputational Capital, Kevin T. Jackson
offers a practical guide to taking the high road--the only path
that leads to lasting success.
Based on extensive research and real-world experience, Building
Reputational Capital reveals basic principles of integrity and
fairness with which firms can build an enduring reputation. More
than image, a firm's reputation is a form of capital often
neglected in the boardroom and overlooked in conventional analyses
of financial statements. Speaking directly to the work experience
of real people in practical business settings, Jackson couples each
principle with straightforward actions that drive management
systems, and he provides tested strategies--from downsizing
techniques to e-commerce tips--that cultivate the hidden power of a
good reputation. He outlines the advantages of a superior
reputation (simply put, people want to work for, invest in, and do
business with a company or person with integrity), describes the
vital role the firm's leader must play, offers ways to build and
protect your reputation on the Internet (from defusing Internet
rumors to creating an online community), and shows how to rescue
your reputation once disaster hits. Perhaps most important, he
shows how to strike the right balance of virtues like authenticity,
honesty, responsibility, and stewardship of the environment,
employees, and the economy.
Highlighted with real-life success stories--from giants like
Hewlett-Packard to small firms like Thanksgiving Coffee Company
(which invests part of its revenues in the Central American
villages in which its beans are grown), Building Reputational
Capital offers a simple but effective guide for executives,
managers, entrepreneurs, legal professionals, and corporate
consultants.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
