If I was going to start a new business today I would be sure to
study and pay close attention to Kevin Ready's new book, Startup.
His wisdom, experience, and his self-effacing and honest writing
make this a real gem for aspiring entrepreneurs and business people
of all kinds. Bob Beaudine, author of The Power of WHO Startup: An
Insider's Guide toLaunching and Running aBusiness is for people who
are excellent at somethingproduct or web development, writing code,
marketing or selling anythingbut who are now toiling for others.
Yet they have long had a dream: to take that special skill set and
use it, on their own terms, in a startup business. This pattern is
romanticized by the media in the form of the tech entrepreneurthe
guy brainstorming with buddies in a garage who ends up selling his
startup for millions. But what is the reality behind stories like
that one? For that matter, what mental processes, frames of
reference, hard knocks, and lessons learned make up the back story
behind any startup success? This book not only reveals the actual
experience of entrepreneurship, but it provides readers with a set
of universal entrepreneurial skills and tools they can use to build
a business. Author Kevin Ready has made this journey, and more than
once. He earned his MBAMaster of Bruise Acquisitionthrough numerous
encounters with situations, problems, black holes, bad employees,
sea monsters, not enough money, and other karate chops to the
organizational body.Startup illustrates in detail the lessons he
learned the hard wayso you don't have to. Backed up by stories of
both his successes and failures, Ready helps readers learn
shortcuts to help them do what eight out of 10 entrepreneurs can't:
Build and sustain a successful start-up. Illustrates the
entrepreneurial journey from start to finish Helps readers decideor
notto start a business Provides dozens of lessons learned and other
takeawaysbudding entrepreneurs can put to use today What you'll
learn What entrepreneurship is, and what it is not. How to get into
the skin of an entrepreneur and see the world from that
perspectivebefore you quit your job and put everything on the line.
Key lessons that have left burn marks and abrasions on the (now
very thick) skins of successful entrepreneurs. Why building your
product is only half the battle. What the most important goals and
imperatives are for any business, ensuring that you can start
working on them from day one instead of stumbling into them years
later and losing time, money, and opportunity in the process. What
you must know about finding, recruiting, and growing a team of
dedicated employees that will share your vision and eventually take
ownership of your ideas and carry them forward for you. The
advanced mind-over-business strategies for staying on top of (and
inside of) the complex currents that make up your business and the
market it flows within. These tools are a prime distinguishing
factor for superstar entrepreneurs. Who this book is for
This book is for anyone wishing to start a business, but
especially IT workers toiling in the trenches who have dreamed of a
starting a business. What's involved? What challenges can I expect?
How do I survive common entrepreneurial mishaps? Once I get the
business up and running, how do I keep the wheels turning
profitably? How do I attract customers? How do I manage people?
This book answers those questions and many more. Table of Contents
Chapter1: Setting the Stage for Starting a Business Chapter 2:
Operations and Decisions: Core Lessons in Execution Chapter 3:
Marketing Your Products and Services Chapter4: Building a Team: You
Can't Do It Alone Chapter 5: Strategic Thinking: Advanced Lessons
for Founders
General
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