|
Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
Media Business Models - Breaking the Traditional Value Chain (Hardcover, New edition)
Loot Price: R3,355
Discovery Miles 33 550
|
|
|
Media Business Models - Breaking the Traditional Value Chain (Hardcover, New edition)
Expected to ship within 12 - 19 working days
|
The business models of traditional media are experiencing a
profound crisis. One of the core issues of this crisis is the
increasing breakdown of the value chain model - a model based on
the numbers of readers, viewers, and users which the mass media can
"sell" in exchange for advertising revenue. These formerly stable
models of the media value chain are now in perpetual flux,
requiring adaptation to the rapid changes in technology and the
volatility of user preferences. Can media companies cope with these
new circumstances and at the same time fulfill their traditional
roles? This volume addresses this question, and others, to explore
scenarios, phenomena, and developments which point to new
configurations arising from new media business models, innovative
ways in which media practitioners engage their audiences,
intercontinental media phenomena, user-generated content, and the
general disconnect between print and online media paradigms.
Contributors point to a way out of the general bewilderment,
providing answers to frequently asked questions, and ideas for new
guidelines and solutions.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(5)
(2)
(2)
