Political Marketing and Management in Ghana - A New Architecture (Hardcover, 1st ed. 2017)

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Palgrave Studies in Political Marketing and Management
Release date:	August 2017
First published:	2017
Editors:	Kobby Mensah
Dimensions:	210 x 148 x 19mm (L x W x T)
Format:	Hardcover
Pages:	207
Edition:	1st ed. 2017
ISBN-13:	978-3-319-57372-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-319-57372-1
Barcode:	9783319573724

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