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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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How to Succeed in a PR Agency - Real Talk to Grow Your Career & Become Indispensable (Paperback)
Loot Price: R1,151
Discovery Miles 11 510
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How to Succeed in a PR Agency - Real Talk to Grow Your Career & Become Indispensable (Paperback)
Expected to ship within 9 - 15 working days
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Learning how to be successful in a public relations (PR) agency is
a stressful on-the-job, sink-or-swim, immersive experience. While
other texts teach PR theory and practice, no other book guides
early to mid-career PR professionals through the day-to-day life of
working in an agency and the skills required to excel and build a
career. This text demystifies the PR agency experience with
foundational information to simplify and clarify agency life.
Authors Kristin Johnson and Shalon Roth, who each grew successful
careers in PR agencies, share secrets that no one will teach in a
class or a seminar. This is real talk about real life in an agency
- punctuated by anecdotes from leaders in the industry. This is a
must-read for communications students and PR professionals looking
to grow their career and become indispensable to teams and clients.
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