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The Packaging Development Process - A Guide for Engineers and Project Managers (Hardcover)
Loot Price: R4,830
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The Packaging Development Process - A Guide for Engineers and Project Managers (Hardcover)
Expected to ship within 12 - 17 working days
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The Packaging Development Process: A Guide for Engineers and
Project Managers presents the techniques necessary for creating,
testing, and launching packaging, in one convenient reference book.
It does so by explaining each step of how a packaging project
evolves from the business plan to product launch, with an emphasis
on the financial and human resources necessary to move the project
forward.
Included are extended case studies and detailed flow charts. The
case studies create an interesting, informative and understandable
read, while the flow charts explain concepts.
The text is intended to give package engineers and managers the
tools they need to realize new package ideas and to revamp existing
packaging in the framework of business teams.
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