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Books > Business & Economics > Business & management > Business strategy
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Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction (Hardcover, 2015 ed.)
Loot Price: R2,806
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Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction (Hardcover, 2015 ed.)
Series: Springer Texts in Business and Economics
Expected to ship within 12 - 19 working days
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Marketplace complexity and dynamics create an environment that
increases the uncertainty of innovation activities. In this context
systematic management of innovation and product management are
increasingly important for company success. This book presents the
fundamentals of innovation and product management and introduces
the reader to a holistic process model with particular focus on
innovation and uncertainty. This integrated consideration of
innovation management and product innovation within an
interdisciplinary approach represents a unique characteristic of
this book. The bookis designed to address the needs of managers who
want a practical but well-researched guide to innovation and
product management. Graduate and advanced undergraduate students
would also find the chapters in this book particularly useful."
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