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Books > Reference & Interdisciplinary > Communication studies
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Psychological Aspects of Social Axioms - Understanding Global Belief Systems (Hardcover, 2009 ed.)
Loot Price: R4,715
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Psychological Aspects of Social Axioms - Understanding Global Belief Systems (Hardcover, 2009 ed.)
Series: International and Cultural Psychology
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Total price: R4,735
Discovery Miles: 47 350
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Humans are surrounded by trillions of stimuli. Their eyes, for
instance, can discriminate 7,500,000 colors. But, there is a severe
limitation in the number of discriminably different stimuli that
they can process at one time. George Miller argued that they can
handle no more than seven, plus or minus two independent pieces of
information at any given time. Thus, necessarily they must develop
ways to simplify the task of processing the information that exists
in their environment. They do this in many ways. One way is to
select the stimuli that are most imp- tant in their lives, what are
often called values. Another way is to chunk stimuli by linking
them to each other, so they form bundles of stimuli that can be
processed as if they are one entity. Generalized expectancies of
what is linked with what are beliefs, and these beliefs are
structured into bundles (see Triandis, 1972).
General
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