Corporate Social Responsibility (CSR) is an important issue in
contemporary business, management and politics, especially since
the launch of the United Nations Global Compact in 2000 as an
initiative to encourage businesses worldwide to adopt sustainable
and socially responsible policies, and to report on them. This book
examines the theory and practice of CSR in Asia. The philosophical
and ideological underpinnings of CSR are rooted in Anglo-American
and European principles of liberal democratic rights, justice and
societal structures. This book not only considers the impact of
Western CSR practices in Asia, but also provides much needed Asian
perspectives on this issue. It investigates the operation of CSR in
different countries across Asia, including China, Japan, Malaysia,
Thailand and Bangladesh -- comparing the different meanings given
to CSR, and the varying degrees of success experienced in different
national contexts. This book argues if CSR is ever to revolutionize
the manner in which we trade then it is needs to open itself up to
the full variety of social responsibility as it occurs around the
world. The book re-maps and refines debates about CSR as a global
phenomenon, and will be of great value to professionals making
strategic decisions in the global business environment.
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