Unlock the full potential of modern marketing and sales In the
newly revised and updated edition of No Forms. No Spam. No Cold
Calls: The Next Generation of Account-Based Sales and Marketing,
celebrated speaker, writer, and Chief Market Officer of 6sense,
Latane Conant, delivers an eye-opening and engaging guide for
salespeople and marketers to use technology to identify prospects
and put them at the center of everything they do. You'll learn how
to prioritize which accounts to work, engage the entire buying
team, uncover hidden intent signals, and measure real success.
You'll also discover: Strategies for building a tech-stack that
prioritizes your customers Ways for chief marketing officers to
stop playing defense and go on offense Insights for the modern
sales leader, including how to sellers up to win, design successful
territories, and hire and retain top sellers How the modern era of
marketing and sales is different from what it used to be and how to
capitalize on your new capabilities A can't-miss handbook for
marketers, salespeople, and team leads, No Forms. No Spam. No Cold
Calls. is an original and thought-provoking journey through the
techniques and strategies made possible by modern revenue
technologies.
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