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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Public Relations: Theory and Practice (Paperback, 1st)

Public Relations: Theory and Practice (Paperback, 1st)

L. Fourie

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Public Relations: Theory & Practice is an exciting new approach to PR in southern Africa.

Since the global economic crisis of 2008, Public Relations has become increasingly important in establishing, protecting and saving the reputations of companies. Large companies especially have realised the value and importance of PR.

Public Relations: Theory & Practice addresses a number of new, crucial aspects and issues, which have become highly relevant to PR today, such as Online PR, Reputation Management, Strategic Management and Crisis Management. These topics are important to students and practitioners alike as they battle with the trends and developments in this field.

Case studies at the end of each chapter show the practical use of the theoretical principles and make the theory more understandable and applicable. This text is a must for academia and practitioners wanting a clear, easy-to-read Public Relations text that explains the various principles and processes associated with image that companies face.

General

Imprint: Juta Academic
Editors: L. Fourie
Dimensions: 245 x 168 x 16mm (L x W x T)
Format: Paperback
Pages: 260
Edition: 1st
ISBN-13: 978-1-4851-0263-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Consumer Studies
LSN: 1-4851-0263-4
Barcode: 9781485102632
Course Code: CCPL01N • CCPL02P • MNM2607 • PRCS05Y • SSPR01D

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