The purpose of the Handbook of Media Management and Business is to
connect research and industry practice. It provides a strategic
guide for aspiring and current media professionals for solving
media management issues in a convergent environment. It is a
comprehensive one-stop reference in media management and business
for upper-level undergraduates, graduate students, and industry
practitioners. It is imperative for media
students/professionals-regardless of specific interest-to
understand how business is conducted in the ever-changing media
industries as well as to be aware of management issues that drive
the production and distribution of media content that entertains,
informs, and persuades audiences. Thus, this book is relevant to
anyone who works (and aspires to work) in any area of media
business.
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