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Books > Business & Economics > Business & management > International business
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Retail Internationalization in China - Expansion of Foreign Retailers (Hardcover, New)
Loot Price: R1,412
Discovery Miles 14 120
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Retail Internationalization in China - Expansion of Foreign Retailers (Hardcover, New)
Expected to ship within 18 - 22 working days
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As potentially the largest retail market, China has attracted a
great number of foreign retail operations. Based on case study
research, this book provides valuable insights international
retailers need for success in China. The newly developed
theoretical model helps to extend the body of knowledge on firm
internationalization.
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