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Race to the Bottom - How Racial Appeals Work in American Politics (Hardcover)
Loot Price: R2,682
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Race to the Bottom - How Racial Appeals Work in American Politics (Hardcover)
Series: Chicago Studies in American Politics
Expected to ship within 10 - 15 working days
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African American voters are a key demographic to the modern
Democratic base, and conventional wisdom has it that there is
political cost to racialized "dog whistles," especially for
Democratic candidates. However, politicians from both parties and
from all racial backgrounds continually appeal to negative racial
attitudes for political gain. Challenging what we think we know
about race and politics, LaFleur Stephens-Dougan argues that
candidates across the racial and political spectrum engage in
"racial distancing," or using negative racial appeals to
communicate to racially moderate and conservative whites--the
overwhelming majority of whites--that they will not disrupt the
racial status quo. Race to the Bottom closely examines empirical
data on racialized partisan stereotypes to show that engaging in
racial distancing through political platforms that do not address
the needs of nonwhite communities and charged rhetoric that targets
African Americans, immigrants, and others can be politically
advantageous. Racialized communication persists as a well-worn
campaign strategy because it has real electoral value for both
white and black politicians seeking to broaden their coalitions.
Stephens-Dougan reveals that claims of racial progress have been
overstated as our politicians are incentivized to employ racial
prejudices at the expense of the most marginalized in our society.
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