The purpose of this second volume is to challenge and extend the
field of research in public relations. Taking a proactive approach
to creating a stable, yet not stagnant annual, the editors directly
solicited chapters on exciting and intriguing subjects. Assuming
some prior knowledge, interests, and commitment of their readers,
the editors hope that each chapter's report on original research
provides enough context for understanding even if the area of
inquiry is new to the readers.
"Public Relations Research Annual, Volume 2," continues to advance
within the discipline beyond anecdotes to practical theories and
research. Educators, practitioners, and researchers will find this
annual's presentations and critiques useful in creating a
systematic framework for their own endeavors.
General
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