Cases in Advertising Management (Paperback)

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2009
First published:	2009
Authors:	Larry D. Kelley • Donald W. Jugenheimer
Dimensions:	246 x 189 x 11mm (L x W x T)
Format:	Paperback
Pages:	192
ISBN-13:	978-0-7656-2261-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-7656-2261-0
Barcode:	9780765622617

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