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Llamas Rule - Essays in Hospitality Marketing and Management (Hardcover)
Loot Price: R903
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Llamas Rule - Essays in Hospitality Marketing and Management (Hardcover)
Expected to ship within 12 - 17 working days
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We live in a rapidly changing world. The spread of mobile and
internet-based tools has altered how customers discover and
purchase new products. If your business does not adapt to meet this
latest consumer revolution, you will be left behind. Specifically
for the hospitality industry, hoteliers and aspiring hoteliers must
be able to comprehend how all aspects of hotel operations are
impacted. The inspiration for "Llamas Rule" is to give hoteliers a
new tool in their arsenal- one that takes into account all the
recent changes to our system of commerce. This is not an
introductory textbook on the hospitality industry, but rather a
compilation of selected topics that highlight both modern success
stories and potential pitfalls. This book will bolster your
management skills by explaining many of the sales, marketing,
branding, technological and psychological principles at work behind
such contemporary facets of hotel operations as websites, travel
agencies, internet-based sales channels and mobile apps as well as
the more traditional aspects like on-site amenities, guestroom
features, F&B, reservations, housekeeping and the front desk
operations. Above all, it is stressed that the success of a
property, even with all that has changed in recent years,
nonetheless depends on the relationship a hotel fosters with its
guests. This is the hotelier's guidebook that recognizes future
developments while celebrating the past.
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