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The Father of Spin - Edward L.Bernays and the Birth of Public Relations (Paperback, First Owl Books ed)
Loot Price: R506
Discovery Miles 5 060
You Save: R99
(16%)
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The Father of Spin - Edward L.Bernays and the Birth of Public Relations (Paperback, First Owl Books ed)
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List price R605
Loot Price R506
Discovery Miles 5 060
You Save R99 (16%)
Expected to ship within 10 - 15 working days
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"The Father of Spin" is the first full-length biography of the
legendary Edward L. Bernays, who, beginning in the 1920s, was one
of the first and most successful practioners of the art of public
relations. In this engrossing biography, Larry Tye uses Bernays's
life as a prism to understand the evolution of the craft of public
relations and how it came to play such a critical-and sometimes
insidious-role in American life.
Drawing on interviews with primary sources and voluminous private
papers, Tye presents a fascinating and revealing portrait of the
man who, more than any other, defined and personified public
relations, a profession that today helps shape our political
discourse and define our commercial choices.
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