Business Web Strategy - Design, Alignment, and Application (Hardcover)

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

General

Imprint:	Information Science Reference
Country of origin:	United States
Release date:	November 2008
First published:	May 2011
Editors:	Latif Al-Hakim • Massimo Memmola
Dimensions:	280 x 216 x 23mm (L x W x T)
Format:	Hardcover
Pages:	414
ISBN-13:	978-1-60566-024-0
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-60566-024-8
Barcode:	9781605660240

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