In the contemporary dialogue surrounding business Web strategy, two
salient concerns indicating trouble in virtual space are emerging:
(1) that the Internet may create additional managerial problems,
and (2) that it may not actually be a solution for corporate
problems. Empirical studies point to a lack of sound managerial Web
strategy as well as a mismatch between a firm's Web strategy and
its business strategy. Business Web Strategy: Design, Alignment,
and Application addresses the gap in business Web strategy through
a collection of concentrated managerial issues. Gathering the
latest theoretical frameworks, case studies, and authoritative
research, this in-depth collection will be a powerful tool for
managers, consultants, and trainers in their efforts to maximize
the power of the Web to support business strategy, and a rich
reference for academics, researchers and students in the field of
Web strategy.
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