In 1955, the United States Information Agency published a
lavishly illustrated booklet called "My America." Assembled
ostensibly to document "the basic elements of a free dynamic
society," the booklet emphasized cultural diversity, political
freedom, and social mobility and made no mention of McCarthyism or
the Cold War. Though hyperbolic, "My America" was, as Laura A.
Belmonte shows, merely one of hundreds of pamphlets from this era
written and distributed in an organized attempt to forge a
collective defense of the "American way of life.""Selling the
American Way" examines the context, content, and reception of U.S.
propaganda during the early Cold War. Determined to protect
democratic capitalism and undercut communism, U.S. information
experts defined the national interest not only in geopolitical,
economic, and military terms. Through radio shows, films, and
publications, they also propagated a carefully constructed cultural
narrative of freedom, progress, and abundance as a means of
protecting national security. Not simply a one-way look at
propaganda as it is produced, the book is a subtle investigation of
how U.S. propaganda was received abroad and at home and how
criticism of it by Congress and successive presidential
administrations contributed to its modification.
General
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