Business Strategies and Competitiveness in Times of Crisis - A Survey on Italian SMEs (Hardcover, 1st ed. 2016)

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	June 2016
First published:	2016
Authors:	Laura Gavinelli
Dimensions:	210 x 148 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	290
Edition:	1st ed. 2016
ISBN-13:	978-1-137-57809-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-137-57809-2
Barcode:	9781137578099

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