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Business Strategies and Competitiveness in Times of Crisis - A Survey on Italian SMEs (Hardcover, 1st ed. 2016)
Loot Price: R3,870
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Business Strategies and Competitiveness in Times of Crisis - A Survey on Italian SMEs (Hardcover, 1st ed. 2016)
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This book focuses on the relationship between business strategy and
competition among Italian SMEs in the aftermath of the economic
crisis. First examining business strategy and competitive advantage
in a broader sense, Business Strategies and Competitiveness in
Times of Crisis goes on to analyse the strategic behaviour of SMEs
and the key factors that allow them to overcome the challenges they
face. The book covers wide-ranging topics such as marketing and
communication strategies, internationalization process and entry
modes, access to credit, networking, innovation process and human
resources enhancement. Referring to insightful case studies and
surveys conducted between 2011 and 2014, it reflects on managerial
implications for Italian SMEs and identifies their three main
competitive challenges.
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