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Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Paperback, 1st ed. 2021) Loot Price: R4,655
Discovery Miles 46 550
Repayment Terms: R436 pm x 12*
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Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Paperback, 1st ed. 2021):...

Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Paperback, 1st ed. 2021)

Laura Rienda, Lorena Ruiz-Fernandez, Lindsey Drylie Carey, Irene Garcia-Medina

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Loot Price R4,655 Discovery Miles 46 550 | Repayment Terms: R436 pm x 12*

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This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: October 2022
First published: 2021
Editors: Laura Rienda • Lorena Ruiz-Fernandez • Lindsey Drylie Carey • Irene Garcia-Medina
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 169
Edition: 1st ed. 2021
ISBN-13: 978-3-03-076257-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 3-03-076257-2
Barcode: 9783030762575

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