Firms in the Fashion Industry - Sustainability, Luxury and Communication in an International Context (Paperback, 1st ed. 2021)

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	October 2022
First published:	2021
Editors:	Laura Rienda • Lorena Ruiz-Fernandez • Lindsey Drylie Carey • Irene Garcia-Medina
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	169
Edition:	1st ed. 2021
ISBN-13:	978-3-03-076257-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	3-03-076257-2
Barcode:	9783030762575

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!