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Books > Business & Economics > Business & management > E-commerce
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Platform Strategy - How to Unlock the Power of Communities and Networks to Grow Your Business (Hardcover)
Loot Price: R1,175
Discovery Miles 11 750
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Platform Strategy - How to Unlock the Power of Communities and Networks to Grow Your Business (Hardcover)
Expected to ship within 9 - 17 working days
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During the last decade, platform businesses such as Uber, Airbnb,
Amazon and eBay have been taking over the world. In almost every
sector, traditional businesses are under attack from digital
disrupters that are effectively harnessing the power of
communities. But what exactly is a platform business and why is it
different? In Platform Strategy, Laure Claire Reillier and Benoit
Reillier provide a practical guide for students, digital
entrepreneurs and executives to understand what platforms are, how
they work and how you can build one successfully. Using their own
"rocket model" and original case studies (including Google, Apple,
Amazon), they explain how designing, igniting and scaling a
platform business requires learning a whole new set of management
rules. Platform Strategy also offers many fascinating insights into
the future of platforms, their regulation and governance, as well
as how they can be combined with other business models. Benoit
Reillier and Laure Claire Reillier are co-founders of Launchworks,
a leading advisory firm focused on helping organizations develop
and scale innovative business models.
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