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Quality Investing (Hardcover)
Loot Price: R762
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Quality Investing (Hardcover)
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Quality. We all make judgments about it every day. Yet articulating
a clear definition of quality in an investing context is
challenging. This book addresses the challenge, and distills years
of practical investing experience into a definitive account of this
under-explored investment philosophy. Finance theory has it that
abnormal outcomes do not persist, that exceptional performance will
soon enough become average performance. Quality investing involves
seeking companies with the right attributes to overcome these
forces of mean reversion and, crucially, owning these outstanding
companies for the long term. This book pinpoints and explains the
characteristics that increase the probability of a company
prospering over time - as well as those that hinder such chances.
Throughout, a series of fascinating real-life case studies
illustrate the traits that signify quality, as well as some that
flatter to deceive. The authors' firm, AKO Capital, has a strong
track record of finding and investing in quality companies -
helping it deliver a compound annual growth rate more than double
that of the market since inception.Quality Investing sheds light on
the investment philosophy, processes and tough lessons that have
contributed to this consistent outperformance.
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