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Books > Medicine > Clinical & internal medicine > Diseases & disorders > Infectious & contagious diseases
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American Sport in the Shadow of a Pandemic - Communicative Insights (Paperback, New edition)
Loot Price: R1,088
Discovery Miles 10 880
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American Sport in the Shadow of a Pandemic - Communicative Insights (Paperback, New edition)
Series: Communication, Sport, and Society, 5
Expected to ship within 10 - 15 working days
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Warren Buffett once opined that "only when the tide rolls out do
you discover who's been swimming naked." In a similar vein,
American Sport in the Shadow of a Pandemic focuses on how
communication practices, structures, and principles change when a
key locus-sport-has much of its cultural and political-economic
power disrupted. How intertwined is the economic viability of an
American collegiate institution to the communicative enactment of
the regular staging of collegiate sports? What proportion of a
sports media contract is for the competition itself, as opposed to
the documentation of fans being "fanatic" as they witness contests
live and in-person? Who and what is deemed most disposable, and how
do such decisions play out for athletes of different genders,
races, and abilities? Questions such as these form the core foci of
this volume. As many have observed, out of crisis comes
opportunity. In this instance, this volume provides an opportunity
for leading scholars of communication and sport to consider which
principles should be rethought or reconceptualized based on the
effects of the pandemic on our culture, politics, and economy.
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