"If there was a book like Brought to You By when I came into the
advertising business, it would have saved me ten years of hard
knocks. I plan to buy it by the box load and hand it out as my gift
to any young person who expresses interest in getting into the
advertising business." -- Jerry Della Femina, President, Jerry
Della Femina & Partners "The most exciting and comprehensive
explanation of how a single medium rose to be one of the most
definitive forces in our culture." -- John Gerzema, Managing
Director, Fallon NYC "A fun-filled journey of reminiscences for
those of us old enough to remember the early days of TV
advertising. Samuel also provides a powerful analogy that puts the
roles of regulation, freedom, and the profit motive of the Internet
in perspective." -- Paul J. Groncki, Ph.D., VP, Director of
Marketing Research, J.P. Morgan
"Incredibly thought-provoking for anyone interested in the
shaping of our commercial culture." -- Megan Kent, Executive
Director, Brand Planning, Bozell Worldwide
"All scholars interested in how and why advertisers used
commercials to advance a triumphant and optimistic American Way
will find Brought to You By an exciting read." -- Lary May,
Professor of American Studies, University of Minnesota
"This important book examines and credits, warts and all, the
undeniable engine behind our country's thirst for growth and belief
in endless possibilities-- the television commercial." -- Mark R.
Morris, Chairman, Bates North America "For the general reader or
the specialist seeking to understand the commercial roots of our
experience economy, I cannot imagine a more perceptive guide." --
John F. Sherry, Jr., Professor of Marketing, Northwestern
University "Fascinating reading, capturing a pivotal moment in the
shaping of the most powerful generation in history, baby boomers."
-- Benny Sommerfeld, Business Development Manager, Volvo Cars
N.A.
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