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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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The Definitive Guide to Strategic Content Marketing - Perspectives, Issues, Challenges and Solutions (Paperback)
Loot Price: R950
Discovery Miles 9 500
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The Definitive Guide to Strategic Content Marketing - Perspectives, Issues, Challenges and Solutions (Paperback)
Expected to ship within 12 - 19 working days
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Understand content marketing best practice from a new perspective
with exclusive insight and contributions from leading academics,
experts, global thought leaders and influencers in the industry on
key topics, to create a truly unique resource - including a
foreword by Tom Goodwin and bonus online chapters. Marketers
everywhere are talking about content, but not everyone is saying
the same thing. Some professionals love content and believe it has
revolutionized the practice of marketing. To others, it is mere
hype: a new name for what marketers have always done. The
Definitive Guide to Strategic Content Marketing brings together all
these diverse perspectives, structuring them around useful key
topics that provide insight into the multi-faceted nature of
content marketing, weaving together different voices to present a
balanced view of the subject. Grouping the discussion around
relevant subjects such as content monetization, native advertising,
visuals vs video, and the challenge of measuring results, this book
allows readers to cherry-pick the most useful aspects of each
discussion according to their interests and apply it to their own
marketing initiatives. With a foreword written by Tom Goodwin
(author of Digital Darwinism and EVP, Head of Innovation at Zenith
USA) and containing contributions from brands such as GE, General
Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus
agencies including Oglivy Group UK, Havas, Zenith, Vizeum,
Accenture, this book is a truly unique resource. Insight and
contributions from A-list industry professionals and influencers,
include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob,
Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober
Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and
Douglas Rushkoff.
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