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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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Global Issues in Pharmaceutical Marketing (Hardcover)
Loot Price: R4,975
Discovery Miles 49 750
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Global Issues in Pharmaceutical Marketing (Hardcover)
Expected to ship within 12 - 17 working days
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Global Issues in Pharmaceutical Marketing presents a balanced,
research-based perspective combined with a practical outlook on the
current issues faced by the ethical, biotech, and generic segments
of the pharmaceutical industry. It integrates an analytical
approach with a global view to examine such issues as market
access, digital marketing, emerging markets, branding, and more.
The book covers not only the North American and Western European
markets, but focuses on non-Western markets, such as Latin America
and Asia. Each chapter is written as an individual essay about a
given issue, and where relevant, original cases are provided to
illustrate how these issues are currently managed by the global
industry. This book offers a thoughtful and thorough description of
the industry's current situation and integrates the latest
scholarly and industry research from different disciplines in one
place for convenient reference. It may be used in the following
ways: To stimulate class discussions and inspire new streams of
research for academics and graduate students; To introduce the
industry to those interested in a career, to orient new industry
hires, or to provide experienced practitioners with current
research that will enhance their knowledge; To provide an
understanding of the industry for those in the healthcare sector,
such as physicians, pharmacists, as well as medical and pharmacy
students; and To present recent and relevant research for those in
government, public or private payers, and public policy
environments to facilitate their decision making. This book will
prove to be a useful resource and an important source of
information for academics and their students, professionals, and
policymakers around the world.
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